Designing digital experiences that prioritize people, minimize friction, and maximize impact.
MY PROCESS
Design Thinking Strategy: Creating Interfaces That Meet Users Actual Needs
Problem
Research: Gather all known data and existing requirements, stakeholder interviews
Discovery: Analysis of assumptions and patterns
Framing: Understand the business case
Discovery: Analysis of assumptions and patterns
Framing: Understand the business case
Definition
Insights: Journey map or Workflow diagram
Ideation
Prototyping: Low-resolution wireframes, stakeholder review, design iterations
Ideation
Prototyping: Low-resolution wireframes, stakeholder review, design iterations
Solution
Testing: High-resolution click-through prototypes, multiple workflows, stakeholder review, final design iteration
Delivery: Work with engineering teams to facilitate the build
Delivery: Work with engineering teams to facilitate the build
ABOUT ME
Experienced Design Leader with a history of bridging business, technology, and design.
- Strategic Thinker
- User Experience Design
- Interaction Design
- Design Evangelist Across Disciplines
- Product Innovation Based on Proven User Needs
- Cross-team Leadership & Collaboration
- Perpetual Learner
- Highly Organized
- Professional Integrity
- Mentor
- Design Community Leader
- Servant Leader
SKILLSET
Areas of Specialty
Strategic Innovative Thinking
Cross-team Bridge Building
Articulating Design Decisions
Interactive Prototyping
Organizational Management
Stakeholder Presentations
Success in Supporting Business Goals
Excellent Communicator
Creative Problem Solving
Journey Mapping
Iterative Testing
Research
PORTFOLIO
My Recent Work
Currently, I lead design on a higher-ed business office cashiering/student advising application. This product is designed to provide a university with a one-stop shop approach to a student's account; including financial status, holds, and payments. Advisor also has full-featured cashiering capabilities, employs microservices to integrate with multiple data points, offers a student communication module with email templates, and a robust user role management tool.
TESTIMONIAL
It's been great working with Anita as she is very detail-oriented and has a great eye for design. She has created a vision for transforming our campus ecommerce product into a modern, highly functional site. While she takes ownership of design, she has collaborated well with others taking feedback from the experience they have.
Dan W.
Senior Software Developer
For my work on the ecommerce project, I was awarded the highly esteemed Global Payments Circle of Excellence Award.